Privacy policy
Last updated: February 18, 2026
At Frida's Backyard, we respect your privacy deeply and handle your personal information with care, transparency, and intention.
This Privacy Policy describes how Frida's Backyard ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from fridasbackyard.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce our terms, and protect the Services, our rights, and our users.
What Personal Information We Collect
Information You Provide Directly
Information you directly submit to us may include:
Contact details (name, address, phone number, email)
Order information (billing and shipping details, payment confirmation)
Account information (username, password, security data)
Customer support messages and communication
You may choose not to provide certain information, but this may limit your ability to use parts of the Services.
Usage Information
We may automatically collect certain information about your interaction with the Site ("Usage Data") using cookies and similar technologies. This may include device information, browser type, IP address, and interaction behaviour.
Information from Third Parties
We may receive information from trusted partners, including:
Shopify (platform hosting and store functionality)
Payment processors handling transactions
Analytics and technical service providers
All third-party information is handled according to this Privacy Policy.
How We Use Your Personal Information
Providing Products and Services
We use your information to process orders, manage accounts, arrange shipping, handle returns, and maintain store functionality.
Marketing and Communication
We may send newsletters or promotional messages if you choose to receive them. If you are located in the EEA, the legal basis is our legitimate interest under Art. 6 (1) (f) GDPR.
Security and Fraud Prevention
We process data to detect or prevent fraudulent or illegal activity and to keep the website safe.
Customer Support & Improvement
We use your information to respond to questions and improve the overall experience.
Cookies
Like many websites, we use cookies to operate and improve our Site. Cookies help remember your preferences and allow us to understand how visitors interact with the Services.
More information about Shopify cookies can be found at:
https://www.shopify.com/legal/cookies
You can disable cookies in your browser settings, but some features may not function properly.
How We Disclose Personal Information
We may share personal information with:
Service providers (payments, hosting, analytics, shipping)
Marketing partners (only where applicable)
Legal authorities when required by law
We do not sell your personal information.
Third Party Websites
Our Site may contain links to external platforms. We are not responsible for their privacy practices and encourage you to review their policies separately.
Children's Data
Our Services are not intended for children, and we do not knowingly collect data from individuals under 16.
Security and Retention
No online system is completely secure, but we take reasonable steps to protect your information. We retain personal data only as long as necessary for legal or operational purposes.
Your Rights
Depending on your location, you may have rights including:
Access to your data
Correction or deletion
Data portability
Restriction or withdrawal of consent
Opt-out of marketing communications
Requests can be made using the contact details below.
Complaints
If you have concerns about how we process your data, please contact us first so we can help resolve the issue. You may also contact your local data protection authority if needed.
International Users
Your information may be processed outside your country. Where required, we rely on approved transfer mechanisms such as Standard Contractual Clauses.
Contact
For questions about this Privacy Policy or your personal data, please contact:
Frida's Backyard
Breda, 4818 JH, NL
info@fridasbackyard.com
Frida's Backyard is the data controller for your personal information.